Most counties are still exclusive. Early agents lock in the territory.
The portal-lead and dialer industry has one answer to weak conversion: buy more leads, dial more hours. The numbers stopped working years ago.
$150+
Average cost per portal lead today
200+
Portal leads typically required per closing
500+
Cold dials per closed deal on most lists
10×
Portal lead-cost inflation over the last decade
Industry estimates from public lead-vendor pricing and conversion data.
Every veteran coach in the business teaches the same thing: listings make you the employer in your community, while buyer-side work makes you an employee — dependent on someone else’s inventory.
Listings give you leverage. Leverage gives you options. Options give you the freedom to choose your business instead of chasing it.
The agents who dominate a market don’t win on follow-up. They win on access — being first to the inventory before anyone else knows it exists.
A listing in your sign yard generates buyer calls, neighbor calls, and the next listing call. A buyer side closes once, then ends.
Expireds convert at ~30 days because everyone calls them in the first 48 hours. Showing up first changes the math entirely.
Most counties today still have one PreListingPro agent. When a county fills, we cap how many agents enter and guarantee each one a minimum monthly lead volume.
The household names in realtor lead-gen walk right past probate. They’ll sell you expireds, FSBOs, and predictive scores all day. Probate? Too messy. Too sensitive. Too many counties.
< 10%
of agents specialize in probate
While 90% of the industry fights over the same expireds and Zillow leads, the probate channel sits wide open in nearly every county.
8–12%
probate conversion rate
Versus 2–4% for traditional seller leads. Heirs in probate are some of the most motivated sellers you will ever meet — they need to sell.
60–180
day pre-MLS window
From the date of death to the listing, you have months to build relationship. Most other probate vendors don't deliver leads until 3 to 6 months post-death — by then most of the window is gone. We surface the family within days, so you use the full window.
Probate data lives in 3,300+ county courthouses, every one with a different system. Most lead vendors won’t do that work, and most agents are uncomfortable calling a grieving family. We solve both problems: we do the data work, and the outreach is a thoughtful, respectful postcard — not a phone call at dinner.
Most probate-lead services in this category rebuild their list from probate court filings — a slow paper trail that often lags the date of death by 3 to 6 months. By the time their realtors get the lead, the same list has typically shipped to every probate agent on their roster, and several agents are already mailing the same family. We identify the family directly from death notices and vital records, generally within days of the date of death.
Most other vendors
3 to 6 months post-death
What most other services do
Wait for the probate court filing to land, scrape it, sell the same list to every realtor on their roster. By the time the lead reaches you, several other agents are already mailing the same family and the listing is days from going to MLS.
PreListingPro
Within days of the date of death
What PreListingPro does
We surface the family the moment death notices and vital records make it possible — long before a probate case has even been opened. Your branded postcard is the first communication the family receives, and you own the relationship before any competitor knows the lead exists.
Other services dump a CSV in your inbox and wish you luck. We run the outreach for you — fully branded under your name, your photo, your brokerage — so all you have to do is answer the warm responses that come back.
STEP 01
Our pipeline cross-references death notices, vital records, deeds, and probate filings across all 50 states. We identify the family within days of the date of death — months ahead of most other probate vendors.
STEP 02
Upload your headshot, logo, brokerage, and contact info. We build your postcard system around YOUR brand — not ours. Heirs see you, not us.
STEP 03
Your first branded postcard lands months before most other probate vendors deliver the family to a competing agent. A thoughtful, respectful follow-up sequence continues across the next 12 months. We print, we mail, we track. You stay focused on closings.
STEP 04
Heirs scan the QR code or call the number on the card — both branded to you. They reach out when they are ready. No cold dials, ever.
When a postcard lands in an heir’s mailbox, they see you — not us. The call that comes back rings your phone. The QR scan opens your website. The trust is built on your name.
Every color, every line of copy, every disclaimer — configurable. Postcards are designed to read as respectful, useful, and personal. The kind of mail a grieving family would actually keep on the counter.
Your headshot and brokerage logo on every piece
First touch arrives months before most competing services have the lead — follow-up sequence runs across the next 12 months
QR codes route to your site with conversion tracking baked in
Salutation tested for tone — never addresses the deceased
Tell us a bit about your business and we’ll be in touch within one business day to walk you through the probate pipeline in your county, the branded postcard system, and what monthly volume to expect — no commitment.
Personalized walkthrough of your territory
Expected lead volume for your service area
Live preview of your branded postcards
Most probate lead services in this category rebuild their list from probate court filings — often a 3-to-6-month lag from the date of death — and the same list typically gets sold to every realtor on their roster. By the time you receive it, several other agents are usually already mailing the same family. We surface the family within days of the date of death from death notices and vital records, then mail your branded postcard on a respectful schedule. You become the trusted name months before any competing service has the lead.
The way most agents do it — a cold call at dinner the week after a death — yes. Our outreach is a printed postcard, never a phone call, and is written in a tone of service rather than sales: it presents you as a resource for when the family is ready, not a salesperson chasing a transaction. The mail piece quietly sits on the counter and waits to be useful. Heirs who don't want help simply don't respond. The ones who do reach out themselves, on their own timeline — and by then you've been the familiar name in the household for months, well before most other probate vendors have delivered the family to a competing agent.
Probate data lives in 3,300+ county courthouses, each with its own system. It takes years of engineering to do reliably and very few vendors have built it. Add the perception that probate is 'complicated' and most realtor-tools companies stayed away. That's the moat. We've spent years building the infrastructure other services won't.
Two things, once. Upload your headshot and brokerage info. Pick your counties. From that point on we find the homes, design the postcards under your brand, print them, mail them, and track responses. When an heir reaches out, the inquiry comes straight to you.
Where we can — yes. Most counties today still have a single PreListingPro agent, and that agent gets every probate lead we surface in the territory. As counties grow, we add agents carefully — capping how many we let in and guaranteeing each one a minimum monthly lead volume, so you're never starved of inventory.
A small county is often the best county. Less competition, more familiarity with the families on your postcards, and listing inventory that's harder for an out-of-town discount brokerage to touch. We'll tell you up front what monthly volume to expect based on your service area.
No. The system is designed around inbound replies. The only outbound is the printed mail piece, and we handle every step of that. If you want to call an heir who responds, that's your call — but they reached out to you first.
Probate coverage live across every state and DC. Pick your state to see county-level inventory and pricing for your service area.
When your county’s next probate listing hits the market, you want to be the name on the kitchen counter — not the eighth cold call.